---
title: "What is the 24-hour reply window? | GoPromoteNow Help"
description: "For 24 hours after a customer’s last message you can reply with anything — text, photos, documents. After that WhatsApp only delivers a template Meta has…"
url: https://gopromotenow.com/help-centre/reply-window
last_reviewed: 2026-10-10
---

The 24-hour rule and templates

# What is the 24-hour reply window?

For 24 hours after a customer’s last message you can reply with anything — text, photos, documents. After that WhatsApp only delivers a template Meta has approved, and the 24 hours start again the moment the customer writes back.

**Last updated:** 10 October 2026

[How this works in GoPromoteNow: Templates and Broadcast](https://gopromotenow.com/features/broadcasts)

More in The 24-hour rule and templates

- [What happens if I try to reply after 24 hours?](https://gopromotenow.com/help-centre/after-24-hours)
- [Why can’t I just type a reply after 24 hours?](https://gopromotenow.com/help-centre/why-no-typing)
- [What do “3h left”, “Closed” and “Awaiting reply” mean on a conversation?](https://gopromotenow.com/help-centre/window-labels)
- [What is a message template?](https://gopromotenow.com/help-centre/what-template)

[All help answers](https://gopromotenow.com/help-centre)

## See it working on sample data

Every answer here describes the product as it is today. Look around the whole product on sample data, with no sign-in, or start a free trial that needs no payment details; when you are ready, our team connects your own number with you on a short call.

[Start free trial](https://gopromotenow.com/signup)

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