---
title: "Utility or Marketing — which category do I pick?"
description: "Utility is about something the customer already has with you: an order, an appointment, a payment, a reminder. Anything promotional is Marketing, which Meta…"
url: https://gopromotenow.com/help-centre/utility-or-marketing
last_reviewed: 2026-10-10
---

The 24-hour rule and templates

# Utility or Marketing — which category do I pick?

Utility is about something the customer already has with you: an order, an appointment, a payment, a reminder. Anything promotional is Marketing, which Meta charges more for and reviews harder — and if the words read as marketing, Meta moves it there whatever you picked.

**Last updated:** 10 October 2026

[How this works in GoPromoteNow: Templates and Broadcast](https://gopromotenow.com/features/broadcasts)

More in The 24-hour rule and templates

- [How do I message someone who has not written to me?](https://gopromotenow.com/help-centre/new-message)
- [How do I send one template to many people with Broadcast?](https://gopromotenow.com/help-centre/broadcast-many)
- [Pasting a list: what goes on each line?](https://gopromotenow.com/help-centre/broadcast-paste)
- [What are quiet hours, and can I send at night?](https://gopromotenow.com/help-centre/broadcast-quiet-hours)

[All help answers](https://gopromotenow.com/help-centre)

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