---
title: "What does “Waiting for their reply” mean?"
description: "You started the conversation with a template and the customer has not written back. Until they do, WhatsApp only delivers templates; the moment they reply…"
url: https://gopromotenow.com/help-centre/waiting-reply
last_reviewed: 2026-10-10
---

The 24-hour rule and templates

# What does “Waiting for their reply” mean?

You started the conversation with a template and the customer has not written back. Until they do, WhatsApp only delivers templates; the moment they reply, you can type freely for 24 hours.

**Last updated:** 10 October 2026

[How this works in GoPromoteNow: Templates and Broadcast](https://gopromotenow.com/features/broadcasts)

More in The 24-hour rule and templates

- [What is the 24-hour reply window?](https://gopromotenow.com/help-centre/reply-window)
- [What happens if I try to reply after 24 hours?](https://gopromotenow.com/help-centre/after-24-hours)
- [Why can’t I just type a reply after 24 hours?](https://gopromotenow.com/help-centre/why-no-typing)
- [What do “3h left”, “Closed” and “Awaiting reply” mean on a conversation?](https://gopromotenow.com/help-centre/window-labels)

[All help answers](https://gopromotenow.com/help-centre)

## See it working on sample data

Every answer here describes the product as it is today. Look around the whole product on sample data, with no sign-in, or start a free trial that needs no payment details; when you are ready, our team connects your own number with you on a short call.

[Start free trial](https://gopromotenow.com/signup)

[See it working](https://gopromotenow.com/demo)

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