---
title: "What is a message template? | GoPromoteNow Help"
description: "A message you write once and send many times, with blanks for the parts that change — “Hello {{1}}, your appointment is on {{2}} at {{3}}.” WhatsApp requires…"
url: https://gopromotenow.com/help-centre/what-template
last_reviewed: 2026-10-10
---

The 24-hour rule and templates

# What is a message template?

A message you write once and send many times, with blanks for the parts that change — “Hello {{1}}, your appointment is on {{2}} at {{3}}.” WhatsApp requires one whenever a business writes first or after 24 hours, and Meta checks each one before it can be used so that people are not sent spam.

**Last updated:** 10 October 2026

[How this works in GoPromoteNow: Templates and Broadcast](https://gopromotenow.com/features/broadcasts)

More in The 24-hour rule and templates

- [How do I create a template?](https://gopromotenow.com/help-centre/create-template)
- [How long does Meta take to approve a template?](https://gopromotenow.com/help-centre/template-review)
- [Can I see how each template is doing?](https://gopromotenow.com/help-centre/template-insights)
- [Why was my template rejected, and what now?](https://gopromotenow.com/help-centre/template-rejected)

[All help answers](https://gopromotenow.com/help-centre)

## See it working on sample data

Every answer here describes the product as it is today. Look around the whole product on sample data, with no sign-in, or start a free trial that needs no payment details; when you are ready, our team connects your own number with you on a short call.

[Start free trial](https://gopromotenow.com/signup)

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