GoPromoteNow

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WhatsApp Business cost calculator

Two things make up the cost of answering customers on WhatsApp: your GoPromoteNow plan, which this calculator works out with GST from the price list, and Meta's charges for the messages you send, which Meta bills to your WhatsApp Business Account directly and which the calculator explains in words, with Meta's page.

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Meta's part

Meta charges for WhatsApp messages at its own rates and bills them to your WhatsApp Business Account directly — they are not part of your GoPromoteNow plan. What you pay Meta depends on how many messages your business sends, in which category (marketing costs more than utility) and to customers in which countries.

See Meta’s pricing page for current rates, and what changed in October 2026.

What makes up the cost

Your GoPromoteNow plan is a fixed price for the month or the year, shown with GST as its own line for rupee payments. Meta's charges vary with what you send: how many messages, their category and the customers' countries, and Meta bills them to your WhatsApp Business Account.

Every plan, side by side →

Keeping Meta's part in check

Send marketing only to people who asked for it, keep each template in the right category, since Meta reviews and charges by category, and look after your quality rating, because blocks and spam reports limit how many conversations your number can start. Meta's pricing page is the authority on the rest.

Utility or Marketing: which category →

See what your team would use

The calculator covers the money; the live demo shows what you get for it, on sample data with no sign-in. Start a free trial when you are ready, with no payment details, and our team connects your own number with you on a short call.