The 24-hour rule and templates

What is the 24-hour reply window?

For 24 hours after a customer’s last message you can reply with anything — text, photos, documents. After that WhatsApp only delivers a template Meta has approved, and the 24 hours start again the moment the customer writes back.

Last updated: 10 October 2026

How this works in GoPromoteNow: Templates and Broadcast

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