Why do WhatsApp numbers get limited?
Because of how customers react. Meta rates every business number, blocks and spam reports lower that rating, and a low rating limits how many conversations the number can start. When many customers block a number or report its messages, Meta limits what it can send, and a number that breaks Meta’s messaging policies can be restricted.
A new number also starts with a cap on how many conversations it can begin, which Meta raises by itself as the number builds a good history. Customers writing to you are never limited.
Who should a broadcast go to?
Only people who expect to hear from you. Write first only with an approved template, and send marketing only to customers who agreed to it, keeping a record of where and when they did. An import can carry that consent with its source and date, and nobody on your opted-out list is sent marketing.
An import adds or updates contacts and never messages anyone, and a row is only recorded as consent when it also says where the consent came from and when.
What happens when a customer replies STOP?
They are opted out of marketing: marketing templates and marketing broadcasts stop reaching them, while your replies and non-marketing templates still do. On your own number they also get one automatic message saying so, and that replying START brings offers back. Everyone who can read conversations can see the opted-out list.
- STOP, UNSUBSCRIBE, OPT OUT, STOP PROMOTIONS and STOP ALL count when they are the whole message; a sentence that only contains the word changes nothing.
- A customer who asks in person or on a call can be opted out, or allowed back, from the Opted out list by someone whose role can manage contacts.
When should a broadcast go out?
In the daytime. Broadcasts do not go out between 9 pm and 9 am in your workspace’s time zone: one sent during those hours waits and goes out by itself at 9 am, and nothing is dropped. You can also schedule a broadcast for a date and time up to 30 days ahead, outside those hours.
A scheduled broadcast’s list is fixed when you press Schedule, and anyone who opts out before it sends is still skipped. Until then you can change its time, send it now or cancel it.
Is your message Utility or Marketing?
Utility is about something the customer already has with you: an order, an appointment, a payment or a reminder. Anything promotional is Marketing, which Meta charges more for and reviews harder, and if the words read as marketing, Meta moves the template there whatever you picked. Choosing honestly avoids rejections and surprises.
Meta charges for WhatsApp messages at its own rates and bills them to your WhatsApp Business Account directly — they are not part of your GoPromoteNow plan. See Meta’s pricing page for the current rates.
How do you send one template to many customers?
Press Broadcast in the top bar, or Use on an approved template and then Send to many. Paste the numbers, one customer per line with their name and any values, fill in the template’s blanks, send yourself a test the first time, then send or schedule it. Each customer’s reply lands in their own conversation.
If Send gets no answer and you press it again, even after reloading the page, you are taken to the broadcast already created instead of sending it twice. Broadcasts and templates shows the whole page on sample data.
How do you know whether a broadcast worked?
Look at what customers did with it. On Templates, the line under each template shows its last 30 days: how many were sent, delivered, read, replied to and failed. Each broadcast has a report that opens the conversations it reached, and a message that was not delivered says why, in plain words, under it.
Three of Meta’s delivery errors are worth watching after a broadcast:
- 131049: Meta held the message back because the person had already received many marketing messages from businesses. Try again tomorrow, or wait for them to write.
- 131050: the person has stopped marketing messages from your business. Do not send them marketing again until they agree.
- 131048: Meta limited your number because too many people blocked or reported its messages. Hold your broadcasts and write only to customers who want to hear from you.
WhatsApp error codes explained lists every code and what to do about it.